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Creative Direction
Almahdawi Visual System
2025•#Creative Direction#Packaging#E-commerce
Overview
Almahdawi Store required a cohesive visual ecosystem that could translate the warmth of physical retail into a premium digital experience.
Challenge
Bridging the tactile quality of handcrafted products with a scalable digital brand system across social, web, and packaging.
Solution
An editorial grid-based design language with warm neutrals, architectural typography, and modular product photography templates.
Process
01
Brand audit & positioning
02
Visual language development
03
Packaging design system
04
Digital storefront art direction
05
Social content framework
06
Launch campaign
Gallery
Mockups
Typography
Cormorant Garamond
DM Sans
Warm serif headlines with clean sans-serif body text.
Color Palette
Warm Beige
#F8F6F2
Tan
#A28F75
Accent Gold
#B89B5E
Charcoal
#222222
Deliverables
- Visual identity
- Packaging system
- Web art direction
- Social templates
- Photography guidelines
Results
- Unified brand across 3 channels
- 2x engagement on social
- Premium positioning achieved