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AI Visuals
Synthwave AI Campaign
2025•#AI Art#Campaign#Motion
Overview
A full visual campaign created through AI-assisted workflows, maintaining human creative direction at every stage.
Challenge
Creating cohesive campaign visuals using generative AI while avoiding the generic 'AI look' that plagues the industry.
Solution
Custom prompt engineering, post-processing pipelines, and strict art direction guidelines ensured every asset felt handcrafted.
Process
01
Creative brief & moodboards
02
AI prompt development
03
Generation & curation
04
Post-processing & refinement
05
Motion adaptation
06
Campaign rollout
Gallery
Mockups
Typography
Syne
Inter
Bold display type with clean informational hierarchy.
Color Palette
Neon Pink
#FF6B9D
Electric Blue
#4ECDC4
Deep Purple
#2D1B69
Sunset Orange
#FF8C42
Deliverables
- Campaign visuals
- Social assets
- Poster series
- Motion graphics
- Merchandise designs
Results
- 50K+ social impressions
- Sold-out festival tickets
- Awwwards Site of the Day nomination