2017
الانطلاقة
First marks
Posters, logos and shop signs for businesses around South Lebanon. Learning the craft the honest way — one small brief at a time.
About
Design is how I speak.
التصميم هو الطريقة التي أتكلّم فيها.
8+
Years of design
سنوات
120+
Projects delivered
مشروع
40+
Happy clients
عميل
6
Disciplines
تخصّصات
Scroll to travel
٠٢The Designerالمصمم
كل خط، كل هامش، كل حرف — موضوع بنيّة.
Every line, every margin, every letterform — placed with intention.
مدير إبداعي ومصمم هوية
Creative Director & Brand Designer
حسين عبّاس
Hussein Abbass
I'm Hussein Abbass — a creative director and brand designer from South Lebanon, working globally.
From the studioمن الاستديو
For nearly a decade I've helped brands find their voice through visual identity, AI-assisted visuals, packaging, and editorial design. I believe great design is quiet confidence: every grid line, every margin, every letterform placed with intention. This website is both my portfolio and my studio — a place to explore my work, read my thoughts, and start your own project.
Built as a living studio: browse the work, shop digital products, or request a service from the gallery.
- Based inالمقر
- South Lebanon — working globally
- Focusالتركيز
- Identity, art direction, AI-assisted visuals
- Works inاللغات
- Arabic · English
٠٣The Pathالمسيرة
Eight years, one direction.
ثماني سنوات، واتجاه واحد.
2019
الاحتراف
Turning pro
Freelance jobs become a practice. First complete identity systems: mark, type scale, palette, and a guideline document behind each one.
2021
التوسّع
Beyond borders
Clients outside Lebanon. Packaging and editorial work push the studio from single logos into full brand worlds.
2023
الذكاء الاصطناعي
A new brush
AI-assisted visual direction joins the toolkit — used for exploration and art direction, never as a replacement for the idea.
2025
الاستديو
The studio
Identity, digital products and teaching under one name. Design work, resources for other designers, and courses run in parallel.
2026
اليوم
This place
The studio becomes a working website: a portfolio, a store, a service gallery and a classroom — all in one roof.
٠٤The Craftالأدوات
Six ways of saying the same thing.
ستّ طرق لقول الشيء نفسه.
الهوية البصرية
Brand Identity
Marks, type systems, palettes and the guidelines that keep them alive.
الإدارة الفنية
Creative Direction
Setting the visual tone of a campaign and holding it across every touchpoint.
الذكاء الاصطناعي
AI Visual Design
Generated imagery, directed and retouched until it reads as art, not output.
التغليف
Packaging
Structure, hierarchy and print reality — design that survives the shelf.
التحرير والطباعة
Editorial & Print
Grids, long-form typography and layouts built to be read, not skimmed.
الموشن والرقمي
Motion & Digital
Identities extended into motion, social systems and interfaces like this one.
The toolkitالأدوات
Illustrator, Photoshop, InDesign, After Effects, Figma, Blender, Midjourney, Lightroom
٠٥Selected Workالأعمال
A few things worth showing.
أعمال مختارة من الاستديو.
Loading the selected work…
٠٦The Philosophyالمبدأ
التصميم الجيد ثقة هادئة.
Good design is quiet confidence.
- ٠١
الإصغاء
ListenBefore a single line is drawn — who you are, who you speak to, and what you refuse to be.
- ٠٢
البحث
ResearchReferences, competitors, culture. The blank page is never really blank.
- ٠٣
البناء
BuildGrid, type, colour, mark. Structure first, decoration last — if at all.
- ٠٤
الصقل
RefineIterate until it goes quiet. If it still shouts, it isn't finished.
- ٠٥
التسليم
DeliverNot a folder of files — a system your team can carry forward without me.
٠٧Let's Beginلنبدأ
لنصنع شيئاً يبقى.
Let's make something that lasts.
Whether it's a full identity, a single mark, or a place to start — the first step is a conversation.