Subul
Overview
Subul needed a brand identity that felt as sacred and intentional as the products it sells — not just another logo slapped on a religious storefront.
Challenge
Lebanon's Islamic retail market is saturated with stores selling nearly identical products — Islamic items - accessories, Ahlul-beit related products, with generic branding that makes them indistinguishable from one another online.
Solution
A logo and identity system built on Islamic Styled motifs from sites photographed By me at the shrine of Sayyida Ma'suma in Qom, paired with a custom Arabic wordmark.. Granting the brand in real sacred architecture and setting "Subul" apart in a single glance at the feed.
Process
Research
Style scape building
Style formation
Logo sketching
Creating visuals
Identity assets
About the Project
A visual identity project for Subul (سُبُل), a Lebanon-based Islamic retail store, built around a geometric Islamic tilework motif reinterpreted for a cohesive. The work includes Logo design, brand assets in a cohesive shrine-inspired theme, and highlight icon system.
Gallery
Mockups
Typography
Doran
Color Palette
Midnight Indigo
#221e5a
Sky Teal
#4ac4d5
Amber Gold
#e29d25
Burnt Sienna
#a33f22
Deliverables
- Logo Files
- Style reference guide
- 3 Mockup files
- Style Prompt
- Highlight Icons
Results
- Grew to nearly 5,000 followers on a distinct visual identity
- Signature product photography style, unmatched by competitors
- Instantly recognizable within the local market