Hamora Jewellery
Overview
Hamora Jewellery needed a bold, modern logo and identity to match their store's redesigned bohemian interior — one that still felt luxurious enough for a gold and jewelry brand.
Challenge
Translating a bohemian, nature-inspired store concept (wood, plants, sun, moon, mountains) into a cohesive visual identity without losing the premium, upscale feel expected of a jewelry brand.
Solution
A geometric badge-shaped logo combining a sun, waves, and crescent moon motif — capturing the bohemian, nature-inspired concept in a clean, modern line-art style. The identity extended into a custom pattern language of suns, moons, stars, and organic shapes, applied across branded shopping bags, invoices, and order forms, with a warm terracotta-on-cream palette carrying the luxury feel throughout every touchpoint.
Process
Research
Concept & Sketches
Logo Design
Pattern & Asset Development
Magazine & poster
Packaging & stationary
About the Project
Hamora Jewellery has been a leading name in gold and jewelry in Lebanon since 1997. With the relocation of its branch to a newly redesigned space, the brand needed a fresh identity to match — one built on a bold, modern "boho" concept inspired by nature: wood, plants, sun, moon, mountains, and forests. The challenge was capturing that bohemian character while preserving the luxurious feel expected of a gold and jewelry brand. The result was a unique, modern logo paired with a fully coordinated identity system, applied consistently across business cards, invoices, order receipts, signage, thank-you cards, and opening launch materials — ensuring the brand felt cohesive and premium at every customer touchpoint.
Gallery
Mockups
Typography
Beiruti
A rounded, geometric sans-serif with full Latin and Arabic character support — clean and modern with soft edges, giving a warm, approachable feel that complements the brand's bohemian, organic style.
Color Palette
Burnt Sienna
#a06528
Mustard Gold
#c69e2f
Sage Green
#899878
Warm Ivory
#ece5d4
Deliverables
- Logo Variations
- Packaging
- Posters
- Magazine Design
- Invoice & thankyou card
- assets / icons
Results
- Cohesive bohemian-luxury identity.
- Distinct, recognizable packaging that reinforces the brand.
- Easy starting point for the media agencies.