Pléko
Overview
Pléko needed a brand identity that made handmade crochet plushies feel like something to adopt, not just buy.
Challenge
Standing out in a crowded handmade/crochet market where products are often sold with plain product shots and no real brand world around them.
Solution
An "adoption" concept built around a custom illustrated mascot, branded adoption cards, and care instruction packaging — turning each plushie purchase into a small emotional experience.
Process
Lookup meeting
Research
Concept assigning
Logo sketching
Logo & visuals finalizing
Publishing
About the Project
Pléko is a Lebanon-based handmade crochet shop selling plushies and gift items. The brand needed an identity that could turn a simple handmade purchase into a memorable experience, in a market saturated with generic product photography and no real brand storytelling. The solution was an "adoption" concept: every plushie comes with its own adoption necklace, a detail directly represented in the logo mark itself. Branded adoption cards and care instruction packaging accompany every plushie sold — giving each purchase the feel of welcoming a new companion rather than just buying a product. The system carries a soft muted color palette and custom typography across social media, packaging, and print materials, tying the adoption concept together at every touchpoint.
Gallery
Mockups
Typography
Chill Script
Mr Eaves San OT
Color Palette
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