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Creative Direction
Echo Editorial Series
2024•#Editorial#Print#Art Direction
Overview
Echo is an editorial publication that treats each issue as a design object — where layout, typography, and photography converge.
Challenge
Creating a publication format that feels collectible while maintaining readability and editorial rigor.
Solution
Swiss-inspired grid systems, oversized typography, and full-bleed photography create a rhythm that rewards slow reading.
Process
01
Editorial concept
02
Grid system design
03
Typography selection
04
Photography curation
05
Layout design
06
Print production
Gallery
Mockups
Typography
Helvetica Neue
Times New Roman
Swiss modernism meets classic editorial serif.
Color Palette
Paper White
#FAFAF8
Ink Black
#1A1A1A
Warm Gray
#8B8178
Accent Red
#C44536
Deliverables
- Editorial layouts
- Cover designs
- Typography system
- Print specifications
- Digital edition
Results
- 3,000 limited copies sold out
- Featured in It's Nice That
- Invited to Design Week exhibition